What is Refulgent Style?

Refulgent Style doesn't confirm an idea for a shirt till the idea has spent some time in the maybe tray.

Refulgent Style started with a Gratitude shirt. Plain and simple. It featured the word Gratitude. Put that into the world? A simple reminder of that most valuable consideration?

That's all this copywriter felt to do - advertise the concept - the copywriter had an epiphany and was enthused - would that satisfy this urge?

And hey - put 'Gratitude Makes Anything' on the flip. That should cover it?

The critical mind started to tick. The critical mind said the shirt alone wasn't nearly enough. This copywriter after all, is a convert. They had that epiphany.

To provide a message that would encourage the good shy - for example - the copywriter realised something more was needed. 

For we live in the post-modern world - where the question - why bother with Gratitude? - can be asked by a seemingly articulate, vocal, sophisticated constituency,

Out of such a mental environment came Refulgent Style. Fuelled by memories of thoughts - implications, inferences - that had stuck - found in places the majority rarely if ever go - the world of books and poetry - the abstract, (dismissed as arty-farty by some? lol).

This copywriter has a wealth, an outlook on his life, a considering - but down-to-earth, core.

And he knows it's there cause he was lucky enough to see sign-posts - intrusions that shone piercing, light that stood out among the same old, same old - that everyday life can seem.

Refulgent Style is this copywriter's way of saying thank you to the world - and hopefully assisting in positive work against the bland, soporific (sleep inducing) and sophisticated.

Refulgent Style is first and foremost (hopefully?)  a gallery of ideas. If you find yourself in agreement with an idea - and take that agreement further, to make a purchase, Refulgent Style thanks you for your support.

Something else though: if you have an idea you think would fit under the Refulgent Style banner, or if you have any comments on Refulgent Style designs, please send us an email.

We can - almost - guarantee a response.